Is Your Dental Practice Ready For The Bounce-Back?

Is Your Dental Practice Ready For The Bounce-Back?

KickStart Dental Marketing is a dental marketing company based in Denver, CO. If you would like more information about our services, please call (800) 694-9184.

 

Chris (00:00):

Hey everybody. It’s Chris Pistorius, the CEO of KickStart Dental Marketing.

Chris (00:04):

Are you ready for the bounce back? Well, let me tell you what I mean by that. So I’ve sent a few videos out over the last few weeks during this COVID-19 crisis, and we’ve talked about transition periods and so I want to share with you a transition period that we’re seeing right now in the dental industry, and that’s the transition of your potential new patients and your existing patients starting to come out of the fear and the uncertainty and the anxiety and more into the pivoting, if you will, to the, “Hey, let’s get out and do stuff.” And some of you are already open and you know what I’m talking about, you’re feeling that. Or some of you right now are busy getting your offices ready to reopen in the next few days. So I want to take just a couple of minutes here and talk about the importance of capitalizing on this transition and how you can really use it to your advantage.

Chris (01:00):

I think that right now, your mind thought needs to be around aggression and being prominent. And what I mean by that is that there’s really two backlogs going on right now. There’s a backlog of pent up demand from your existing patients, these are people that might have had an appointment scheduled weeks ago and they haven’t been able to get in and those have just been piling up, and now they’re chopping at the bed, if you will, to get in. Pun intended. And you’re probably dealing with that right now, if you’re open. But more importantly, I think, is that there’s also a pent up demand of potential new patients. These are folks that might’ve been in the process of finding a new dentist when all of this stuff happened or people along the way that all of a sudden need a dentist and it’s been a priority for them. So I think that pent up demand is a separate thing and something that you really need to be able to capitalize on.

Chris (02:00):

I’ve talked to my current clients, and if you’re not a current client, please take this as a solid piece of advice, I think we need to get more aggressive in the next four to six weeks on being more prominent. And what I mean by that in more specific detail is to existing patients, you need to be sending out a communication to them on a weekly basis.

Chris (02:20):

And that’s not too much right now. You cannot over communicate right now to your current patient base. You need to talk to them about how you’re preparing, you need to talk to them about what you’re doing, you need to talk to them about the process, you need to talk to them about extended hours, perhaps. You need to stay in constant communication. You need to really specifically talk to them about the precautions you’re taking. For instance, some of our clients right now are having people wait in their cars and then they receive a text message when it’s time for their appointment. Others are spreading, if they have a big waiting room, they’re spreading things out there, they’re taking out toys and magazines, things like. But all of this is vital information to your patient base because it’s going to make them feel better and it’s going to make them more comfortable in coming into your office.

Chris (03:07):

And that goes for new patients too. If they see this kind of stuff on your website, for instance, or even a short video of you going over it in your office, right on your homepage, that can really make you stand out from your competition and you more likely to get that new patient in your local market.

Chris (03:25):

So back to the new patient stuff, we just talked about how we can be more prominent to our existing patient base, but what about the new patients? I think for the next four to six weeks are going to be critical to capitalize on this pent up demand of potential new patients. And I think that you need to be more prominent in SEO, which is your Google rankings, you need to get those increased. You need to start doing paid advertising on Facebook, Google, Yahoo, Bing, Yelp, it depends what market you’re in, it depends on your budget, I get all of that, but we can help you through that. But right now is the time to be the most prominent you may have ever been and that’s going to let you capitalize on this bounce back period.

Chris (04:12):

I just want to make sure we talk about the bounce back and you’re like, “Duh, I’m open, I’m ready to go” but we don’t always think about the details around it. And I just want to make sure that you’re thinking about everything and that you’ve got your mind in the right place, and you’re not just open. We’re going to try to capitalize this and take advantage of this pent up demand because quite frankly, hopefully for this situation, anyway, this is something that doesn’t occur in a very long time, so there is some opportunity here.

Chris (04:41):

So if you’re a current client and we haven’t talked about this yet, please reach out to myself or Jennifer, set up a time and we can go over this and talk specifically about your practice and what I think we should do for the next few weeks. And if you’re not a client, feel free to reach out to me, I’d be more than happy to jump on a call, talk for a few minutes absolutely for free and give you some sound advice, or hopefully some sound advice. But either way, just reach out to me, the phone number’s here on the video or my email address is here as well, and we can get something set up. Thanks again and let me know of any questions.

 Learn how using text & chat capabilities on your dental practice website can make a huge impact on your bottom-line!

 

Big Announcement For Our Clients!

KickStart Dental Marketing is a results-oriented marketing company for dentists based in Denver, CO. If you would like more information about our services, please call (303) 586-3580.

 

Hey everybody, hope you are well. I am hunkered down in my basement still in the beautiful city of Denver, Colorado, or at least the surrounding area tonight. And it’s almost midnight here. But I wanted to get this out as soon as possible because I am extremely excited about this and I think you will be too. But I’m not dressed very well. I’m still in kind of lockdown mode. I’ve got a hat on because my hair’s out of control. I’m not even sure it can be combed at this point so got to go with the hat for a while. But anyway, I hope you won’t mind, but I wanted to get this out to you as soon as possible. We have really taken the last few weeks and really worked on our processes our procedures. I know I’ve spoken with a lot of you personally and I’ve kind of discussed a little bit of this with you, but we’ve also enhanced our service offerings.

And this isn’t the only video you’re going to get from me about this. There’s going to be more in the coming weeks, but I wanted to get this out as soon as possible because this is going to roll out this week, and for some of you it already has. So we’re talking about something here that is a free upgrade to you. I’m not going to charge you any more money for this, although I probably should but I’m not. This is going to be essential to the way you communicate with patients. So as of starting tonight, a lot of you are going to be able to start communicating with patients via text message. Right? Makes sense. How many people text nowadays? Almost everybody. Really no matter what age you are, everybody’s texting. Some prefer to text and some don’t, but why not give people the capability to communicate with you in as many ways as they want to, especially new patients, right?

Because we want them to connect with you. So I’m going to take you through a quick demo here of how this works, but just a couple of quick points. There’s no extra work really for your front desk staff. Don’t worry about that. I’ll show you in a second. It’s going to be everything of the success of marketing is how’s your followup process and we’re going to talk a little bit about that. And the importance of quickly following up with these will be essential because they are text messages and people are going to expect a pretty quick response. Okay? And if you need help with your followup process by the way, or how to communicate with these people quicker, let me know. I’ve pretty much become the expert on that by now. And the really cool thing about this is everything is HIPAA approved. This is all HIPAA compliant. So we don’t have to worry about PHI and protecting that. It’s all done for us.

Just a little side note on that. I’m going to do another video shortly on HIPAA compliance. When it comes to marketing. Some of you may be very surprised by what you are dependent upon in terms of marketing. You have to protect new client information even if they’re not a client. And a lot of the federal government cases are now going into dental. I get a report of all the new cases every month and I will tell you that there’s a lot of details that might shock you. So I want to make you feel better about your relationship with us and that this is completely 100% HIPAA compliant as well as in our entire service space is HIPAA compliant. But again, that’s another video and I’m going to talk more about that in another week or so.

But anyway, let’s get to this. So you can see here we’ve got a one of our client’s websites, Aspen Dental, awesome practice here in Denver. Nice website built by us. I’ll put a little plug in there, right? But you’ll see down here in the bottom right, we’ve got this little chat button, right? And I just want everybody to know that this is going to be enhanced a little bit in the next week or two to say something more like, have a question, chat with us, something like that. It’s going to look a little bit more friendly and not quite as hidden. I don’t want it to be intrusive by any means, but I want people to know that it’s there. So that’s coming. But anyway, you click on this and it’s very simple. I wanted to keep this simple and straightforward. Essentially have a question, text us. Enter your question below and someone from our team will get back to you instantly during business hours, right?

So I did say instantly, and we can change this verbiage for what you want, but remember, text messaging is quick. So they’re going to want a quick response and you’re going to want to give them a quick response. So it’s just simple name, phone, message, and then a little disclaimer saying, hey, you gave us this, we’re going to respond. And rates may be applied, text messaging rates, right? Everybody has kind of the all you can eat anyway, I think of text messaging now. But anyway, now what’s cool about this is think about what you’ve already captured in just a few seconds, right? You got somebody to opt in and you’ve gotten their name and mobile phone and then whatever information they want to give to you, right? So how could that be valuable even if they don’t book a new appointment with you right now?

Well, what I would do is I would take this information in a list and we’ll be able to provide that for you. Look to see who’s maybe not a new patient and then remarket to them. We could do text messaging campaigns now, right? Because they’ve opted in. They’ve given us permission to reach out to them so we can send them text messages and market to them that way. So it could be a great tool ongoing marketing as well. All right? So basically I’m just going to fill this out real quick with my name and my number. I just gave everybody my cell phone number. I think you had it already though. And then I’ve already done this, so I’m just going to put blah, blah, blah. And then you just basically click Send. And it’s just going to say, thanks. We’ll be in touch very shortly, right?

So what happens on your end is that you are sent an email. Okay? And let me show you what this email’s going to look like here. Maybe, let’s see, here it is. Okay. So the title is going to be Immediate Action Needed. The patient sent a text, Chris Pistorius. So it’s got the patient, somebody texted you and their name right here, which is cool. It’s from Jen and a patient just texted you, please respond to them ASAP. Here are their details. So we timestamp it. Because we want to know what time they’re coming in and it’ll show the date as well. This one didn’t just because I’m still kind of fine-tuning it, but it will. New or existing patient, name, phone, email if appropriate. And where it gets this email and new or existing patient as if they’ve contacted you before, the system will automatically fill this information in.

And then whatever message that they put in here, right? So you’ll see the body of the message too. So you might be thinking, well how do I text message them back? Well, you don’t, and here’s the reason why. If it’s a new patient and even an existing patient, they’re going to have specific questions about insurance, rates, availability, things like that. And it’s just not going to be feasible to text back and forth and make that reliable, right? So you need to pick up the phone and give them a call and get them on the phone and you want them to talk to your front desk anyway because your front desk people hopefully are trained and know how to close these new patient leads that come in. If they don’t talk to me about that as well. But anyway, we want a phone conversation out of this.

We’re going to give them a way to text us to communicate to us, but then we’re going to follow up with a phone call. And it’s as simple as that. That’s all you’ve got to do. So you’ve got to have somebody make sure that they’re manning their email and if they see these come in and respond as quickly as humanly possible. I know things get busy there, but you really do need to have the resources in your office, in my opinion, to be able to handle new patient leads. Because that’s what’s going to drive your patient base. And this is for existing patients too. We could have people initiate their first conversation with you via text and then you follow up with them. So it could take some stress off the front desk of having to answer a phone so quickly. This they can get back to them if it’s an existing patient. Right?

So it’s got a few benefits here. But that’s really all there is to it. It’s all HIPAA approved. It’s not really a lot of extra work. And what’s best of all, it’s an absolutely free upgrade. So I’m excited about this. There’s going to be more upgrades like this coming out in the next couple of weeks. Please let Jen and I know have any questions about this. But you’re going to start seeing this little blue button here, popping up on your radars very soon on your websites and now you know what to expect on the email side of it. Okay? And what that means. So I’d love to have you maybe even have your front desk look at this video, explain to them, train with them a little bit on, hey, you’re going to get an email sometimes from Kickstart, Jennifer, and it’s going to say, immediate response or whatever it was.

We need you to respond to that very quickly. That’s really all the training that needs to be done and just explain to them and show them that it’s a text widget basically on your website and that’s another way that patients are going to be able to communicate with you. So hopefully I covered everything. I did this really quickly. It’s midnight. I’m tired because I worked all day, but I wanted to get this out. I’m excited. Let me know what you think, please. Let me know of any questions, comments, concerns, whatever it may be. But I think this is really exciting and this is going to be a great way for you to help grow your practices. So thanks again for watching and we’ll talk to you very soon.

Special Offer For Dentists During This Unprecedented Crisis

Chris Pistorius:
Hey everybody, what is up? This is Chris Pistorius. I am the CEO and founder of KickStart Dental Marketing, and also the author of the book, The Ultimate Guide to Internet Marketing for Dentists. This month will mark 11 years that my agency has been helping dental, orthodontic, and pediatric practices grow their patient bases. I’ve learned a lot over the last few years, and I’ve also experienced economic downturns in the past. In fact, I started this agency during the Great Recession, which as you probably remember, was an absolute crazy time as well. So I know that many of your practices are hurting. They’ve taken a blow during this unprecedented crisis, and many of you have even closed your offices, for the time being anyway, or are only serving dental emergencies. My agency is in the same boat. We’ve definitely been impacted as well.

Chris Pistorius:
But I will tell you that this hasn’t all doom and gloom. This is an unprecedented opportunity for us as well. My experience from other economic downturns has told me that, really, there’s two directions that you can take when you go through a crisis like this as a small business owner. Number one, you could do nothing and just sit and wait and let it go. Right? Makes sense. Or number two, you could use this downtime as an opportunity, an opportunity to position your dental practice for success for when we do come out of this. The practices that choose option number two will be the leaders going forward, and they will thrive once things do get back to normal. I’m sure you’ve read multiple times how some of the richest people in the world get rich from down economic times like this, and that’s because they keep the pedal to the metal. They see an opportunity, they realize that things are going to get better, and they do whatever they can to try to put themselves in a better position coming out of it than when they came in.

Chris Pistorius:
So we want to help those of you that do see this as an opportunity. We’re offering a completely free 60-day marketing campaign, so that you can make the most out of this crisis and put your practice in a position to be a market leader. Number one, we will build you a stunning, best-in-class website, absolutely free. We typically charge around $5,000 to develop a website like this. Now, if you don’t want a new website, or you don’t need a new website, we will leverage our 11 years of experience in dental marketing, and we’ll work with your current site to make it a 24/7 new patient generation machine. Number two, we will do a SEO campaign, search engine optimization, to increase your Google rankings. So while you’re sitting, not really getting a lot of action right now, why not increase those rankings so that when we come out of this in a couple of months, you’ll be ready for that new patient base.

Chris Pistorius:
And then number three, we will install a live chat system on your website. This is going to make it much easier for patients of all ages to communicate with you. Now, there’s more details about these services and what we will do a little bit lower on the page, so check those out. But I want to make sure you realize there’s absolutely no obligation with this, and you won’t pay a dime. And you’ll, from day one, own the website that we build for you and any other marketing assets that we create. Now at the end of the 60 days, I’m going to ask you, “What do you think of the services? And would you be interested in continuing on a paid basis?”

Chris Pistorius:
But that’s completely up to you, and none of this hinges on that. So please click the get started button on this page, fill out the information, and I will personally reach out to you to discuss the next steps, answer any questions you may have. And if you have any questions that you need answered before that, just feel free to reach out to me directly. My email address is chris@kickstartdental.com. And remember, we’re in this thing together, and we can come out of this stronger than we came into it. Thanks. And I look forward to hearing from you very soon.

Click here to sign up for this special offer.

Facts About Teledentistry

Facts About Teledentistry

Here are some great facts about Teledentistry that we got from the American TeleDentistry Association. Please contact us if you would like some help setting this up in your office, it’s simple and affordable!

Teledentistry is the use of electronic information, imaging and communication technologies, including interactive audio, video, data communications as well as store and forward technologies, to provide and support dental care delivery, diagnosis, consultation, treatment, transfer of dental information and education.

It can include virtual consultations and high-tech monitoring of patients which offer less expensive and more convenient care options for patients. Teledentistry reflects a broader, changing healthcare landscape that is moving toward innovation, integration and convenient care. These days, it’s become commonplace for customers to purchase contacts, conduct banking and prepare taxes online. Teledentistry is proof that the dental industry is embracing innovation, too.

Teledentistry is proven to:

Improve the dental hygiene of patients.
Visits to dental offices began to drop in 2003 and have remained on a steady decline. Using telehealth systems to connect providers with patients has become an important tool for improving the oral health of patients conveniently.

Be more affordable than in-office dentistry.
Teledentistry has been shown to reduce the cost of care and increase efficiency through reduced travel times, shared professional staffing and fewer in-person appointments.

Be a more innovative solution for the mainstream healthcare industry.
In 2013, 52 percent of hospitals utilized telehealth, and another 10 percent were beginning the process of implementing telehealth services.

Align with today’s patients’ needs for modern forms of communication.
Recent studies on the use of telehealth services have shown that 70 percent of patients are comfortable communicating with their healthcare providers via text, email or video in lieu of seeing them in person, and 76 percent of patients prioritize access to care over the needs for face-to-face interactions with their healthcare providers. In fact, 30 percent of patients already use computers or mobile devices to check for medical or diagnostic information.

Improve access to care for patients.
Approximately 20 percent of Americans live in rural areas where they do not have easy access to dentists and other medical services. Teledentistry eliminates the need to travel long distances and can help health care providers supplement clinician staffing in areas where they are understaffed. It also allows providers to expand their reach to patients beyond their own offices. Teledentistry has a unique capacity to increase providers’ services to millions of new patients.

Reduce the amount of time employees spend away from the office.
Teledentistry options reduce the time taken by employees to see dental providers in person. In fact, though appointments can take hours out of an employee’s workday, only 17 percent (20 minutes) of that time is spent actually seeing the doctor.

Make in-office appointment times more accessible to patients who really need them.
Teledentistry options reduce the time taken by employees to see dental providers in person. In fact, though appointments can take hours out of an employee’s workday, only 17 percent (20 minutes) of that time is spent actually seeing the doctor.

Provide the same level of care to patients as in-office visits.
Research indicates that the quality of care and success rates of patients were the same whether patients used telemedicine or not.

Keep growing.
The utilization of telehealth services is projected to increase from 250,000 patients in 2013 to an estimated 3.2 million patients in 2018.

SOURCES
Trustee Magazine
The New York Times
American Telemedicine Association
University of the Pacific