Not every practice is a great fit for us, and that’s OK!
Here at KickStart Dental Marketing, our work with dentists is a collaborative relationship. We know exactly who we are and what we can do. We know our strengths and our challenges, and we know what a good fit and a bad fit look like. We’ve found that, through no one’s fault, there are some practices that we aren’t a good fit for. Marketing for a dentist has to be unique because every practice is different. In an effort to save everyone time, here’s a list of the types of practices where we typically don’t provide value:
You’re looking at the lowest price.
KickStart Dental’s credo is that we will only undertake an engagement if we can agree to our mutual satisfaction that the value we create for you is greater than the price we charge. There are companies that charge less than we do, and there are companies that charge more than we do and return fewer results. If you’re basing your decision on price alone, we’re not a good fit.
You’re looking for a quick fix.
There is no such thing as a shortcut to success with a marketing campaign (or anything else, right?). Solving your practice’s challenges requires thoughtful planning, defined goals, targeted strategies, and careful analysis. There are companies who promise easy or quick results and in our experience, the “results” they produce are negligible at best.
You don’t deal well with constructive feedback.
Chris and the rest of KickStart’s team approach is, to be frank, honest, concise and compassionate with our marketing recommendations. Not everyone receives that feedback well. If you’re the type to ask for feedback and not take action, we’re probably not a good fit.
You’re not willing to include employees in your marketing plan.
Leveraging the power of employees’ knowledge and expertise is paramount to a winning marketing strategy. If you’re uncomfortable with customer-facing employees acting as marketers or brand advocates, we’re not a good fit.