a few of the reasons why dentists decide to work with us…
they need more new patients
One of the biggest challenges for dental practices is to generate enough traffic, leads, and new patient counts with their marketing efforts. A recent study found that 50% of marketing budgets earmarked for lead generation are unsuccessful.
they aren't sure what their Unique Selling Proposition is
In today’s market, you have to be able to distinguish yourself from other dentists; there is too much competition. Basic things like quality, service, etc. are not good enough to be a good USP.
their current marketing company isn't getting the job done or they have been burned in the past
Unfortunately, this is pretty common. Some marketing companies will take dentists’ money and do little or no work, thus driving almost no results. Then by the time the dentist figures it out, they have already spent thousands and have nothing to show for it.
they don't know if their current marketing is working
Here is a bit of free advice – just asking a patient where they heard about you is not good enough. Dental practices need to track their marketing efforts to a tee, so they know exactly what is working and what isn’t. The tracking should be directly tied to new patients – at the end of the day, it’s about driving more net income.
they don't know how to get more reviews
New patients and even word of mouth referrals are going to look up a dentist’s online reviews before they pick up the phone. A dentist needs new reviews coming into places like Google, Healthgrades, Facebook, and Yelp weekly. Dental practices need lots of reviews, and they need to be on sites that matter the most.
they aren't sure if their front desk is as good as it should be at scheduling new patient appointments
This is a tough one, sometimes dentists have had the same person answering the phones for 20 years, or they have a new person in that position. Are they trained to be as efficient as possible to schedule new patients? Are they treating your patients the way that you want? Our service tracks and records all phone calls that come in from our campaigns, we even listen to every phone call so that we can check the quality of leads as well as the quality of your front desk.