PRACTICE TYPE
General dentist
MARKET SIZE
81,000
CHALLENGES
A majority of their patient base is 55+, they are looking to bring in some younger patients. The owners are also looking to sell in less than 2 years, they are looking for growth to enhance their valuation.
RESULTS
They went from sporadic new patient numbers to a consistent 30-40 new patients per month.
KEY SERVICES
Targeted SEO , Social Media Strategy, Reputation Marketing, Google Ads, Facebook/Instagram Ads
Monthly Marketing Spend
New Patient Monthly Increase
ROI
We have been working with Kickstart for about a year to improve our online visibility. We’ve seen the number of our reviews go way up, and we’re getting many new patient leads. What I like about the Kickstart team is their responsiveness. I can always reach our dedicated team members by phone, email, or even text almost immediately. They’ve been extremely helpful with any concerns we’ve had. It’s a good feeling to know that they acknowledge me as a person, not just another business they serve.
The Objective
- Diversify Patient Demographics: Aim to attract a younger patient base to balance out the aging clientele and ensure long-term stability.
- Increase Online Visibility: Implement a comprehensive digital marketing strategy to make Castle Rock Dental Health easily discoverable online.
- Enhance Social Proof: Establish and leverage online reviews, testimonials, and social media engagement to build credibility and trust.
- Steady Lead Generation: Create a consistent funnel for new patient leads to make the practice more appealing for a potential sale.
- Preparation for Transition: Build a robust and scalable marketing foundation to make the practice more attractive to potential buyers, given the possibility of a future sale.
The Solution
- Targeted SEO Campaign: Optimized the website and content for search terms relevant to younger patients looking for dental services, improving their Google search rankings.
- Social Media Strategy: Launched campaigns targeting younger demographics on platforms like Instagram and Facebook. Used visually engaging posts that highlighted the practice’s modern amenities and technologies.
- Reputation Management: Initiated a review collection strategy that solicited feedback from satisfied patients, elevating their online ratings and providing social proof.
- Pay-Per-Click Ads: Leveraged PPC advertising targeting younger audiences, ensuring higher visibility and a steady influx of younger new patients.
The Results
- Boosted Online Visibility: The SEO optimization efforts yielded a 40% increase in organic visibility. This has yielded a younger patient base.
- Enhanced Social Proof: Brought in 488 online reviews, with an average rating of 4.9 stars.
- Consistent Lead Generation: Monthly leads from online sources went from sporadic numbers to a consistent 30-40 new inquiries per month.
- Increased Practice Valuation: The practice has an elevated evaluation thanks to consistent lead generation and a more diversified patient base.
Be sure also to check out our case study on Orchard Dental Care!