WINNING RESULTS STARTS WITH
A great STRATEGy
PROVEN MARKETING GAMEPLANS FOR THE DENTAL INDUSTRY
Get the demographic right and create a compelling call-to-action. Develop a unique selling proposition (USP) answering the “why you” question.
Hone in on your potential patient’s emotions. You aren’t selling a product or service; you are selling a solution to a problem.
Remember, your marketing needs to speak to parents & guardians, not children. Your marketing theme needs to be all-around trust & security.
FEE FOR SERVICE PRACTICES
It will be critical to get the messaging right here. There are plenty of fee for service patients out there; you just need to know how to speak to them.
There is a substantial market for adult braces, and your marketing needs to adjust for this. Using social media to get referrals from past patients will be critical.
A strong start will be important. You will need to build credibility quickly, whether you are taking over an existing practice or starting from scratch. A lot of moving parts here; there is no time for mistakes or wasted money.
INTEGRATED MARKETING FOR WINNING RESULTS
identify your unique selling proposition & Ideal patient
Competition is fierce, it’s important for you to be able to identify and tell potential patients why they should choose you.
- We will help you identify who you should be targeting with your marketing efforts
- We will push you to come up with a compelling unique selling proposition (USP) – why should someone choose you vs. your competition
- Marketing becomes easier and much more cost-effective when you can identify who to market to and what to say
- Pro Tip: Having a great staff and technology is not a good enough USP
Managing leads for your practice is not easy. Our mind-blowing DENTALFLOW™ system tracks all of leads and can even automatically follow-up with new patient leads for you!
- The ability to connect you with online leads within 1 minute!
- Track exactly how many new patients you receive from our campaigns
- Track where your new patient leads are coming from
- Get accurate revenue estimates from new patients
- Find potential gaps in lead follow-up
- We listen to every call that comes in, we evaluate it and classify it for you
BEST-IN-CLASS WEBSITE DESIGN & DEVELOPMENT
We create stunning websites built with marketing science that will prioritize for conversions. Your website is your marketing hub; it’s critical to get this right.
- We will either build you a new site or make your current site better
- If you have a monthly marketing plan with us, we do not charge to build your website
- We will add text & chat capabilities to your website
- Our websites are lightning-fast
- You can use our hosting at no cost
- We include free edits & changes
- You own the website & content from day one
SEO that does more, way more
Everybody seems to “do” SEO these days. We have a unique method of doing SEO that increases your practices online exposure, builds your credibility, gets you in the news, and helps show your community pride.
- Drastically increase your local organic Google rankings
- Have quality content published each week
- Our team will reach out to local organizations & events and negotiate budget-friendly sponsorship deals that will show your dedication to your community
- We will create quarterly press releases that will be picked up by national networks like CBS, ABC, FOX, Clear Channel & more
- Using a 200+ point SEO checklist and 11 years of experience, we will get you more visible than your competition
It’s true, potential new patients and even referrals pay attention to your online reviews. You need a system in place that gets reviews to the places the matter the most and puts them to work for you.
- Our system integrates into your practice management software to manage this process
- The key to success isn’t so much the system; it’s the content, timing, and follow-up
- Our team responds to all good reviews for you and consult with you on any negative feedback that you may receive
- We will promote some reviews on social media platforms, your website, Google My Business & more
- We will run campaigns that ask patients that left you a positive review to share that review on their own Facebook page (creates a killer buzz effect)
We offer expert optimized management of your advertising to achieve your goals for Google Pay-per-click, Display Ads, LinkedIn Ads, Facebook Ads, YouTube & more.
- Google Ads
- Facebook Ads
- LinkedIn Ads
- YouTube Ads
- Landing page creation
- Expert ad copy creation
- Continuous testing
Transform your social media presence with high-quality content, daily activity, stories and building followers.
- Positive review promotion
- Content targeted at your demographic, not all about you
- Drive referrals by leveraging your current patient base
front desk training
Effectively handling “cold” new patient leads requires a much different skill set than normal call handling. We can help train your staff on how to close more new patients that don’t already know the awesomeness of your practice.
- Online at their pace training
- Staff will be required to pass a quiz at the end of training and will be sent a certification once completed
- Staff will be required to do a quarterly freshen up training to stay current
- Our team, while listening to new patient calls will offer feedback based on the training guidelines
Patient attrition rate is often not given enough attention by many dental practices. It’s easier and more cost effective to put a strategy in place to bring back your existing patient base.
- We will write proven content designed to get past patients back into your office
- Using automated technology we will put this process on auto-pilot for you