PRACTICE TYPE
General dentist
MARKET SIZE
716,000
CHALLENGES
Midtown Dental was well-established with a solid foundation of loyal patients but was looking to elevate growth by targeting services like cosmetic dentistry & implants.
RESULTS
Not only were we able to increase high-value cases for them, we also brought in a lot of routine patient care patients as well.
KEY SERVICES
Targeted SEO , Social Media Strategy, Reputation Marketing, Google Ads, Facebook/Instagram Ads
Monthly Marketing Spend
New Patient Monthly Increase
ROI
We definitely have found a lot of new patients working with Kickstart, our staff has been concerned about how to see all of the new patients trying to schedule new patient exams!
the Objective
Midtown Dental sought to increase the number of new, high-value patients by enhancing its online presence and improving conversion rates. Their goal was to shift focus toward more profitable procedures—such as implants, and cosmetic dentistry—while positioning themselves as a premium, trusted provider in a competitive market.
the Solution
We developed a comprehensive growth strategy centered around authenticity and user experience. This included a website redesign to showcase the dentist’s personality and expertise, implementation of Local Service Ads (LSAs) for lead quality, and integration of video testimonials and trust-building content. We also optimized the site structure for mobile responsiveness and added clear calls-to-action and a streamlined booking process.
the Results
Within the first 120 days, the practice experienced a 40% increase in new patient inquiries, with over 50% of leads tied to high-value services. Bounce rates dropped by 25%, and website conversion rates more than doubled. The combination of a more relatable brand voice, stronger trust signals, and improved visibility led to consistent growth in patient quality and overall revenue.