orchard dental care case study

 

PRACTICE TYPE
General dentist, From scratch practice

MARKET SIZE

107,000

CHALLENGES
When this practice first partnered with us, they were operating as a single practice with some challenges.

  • Limited growth and stagnant revenue
  • Inconsistent new patient leads
  • Lack of an integrated digital marketing strategy
  • Aspiration to expand and acquire another practice but restricted by revenue limitations

RESULTS

  • Revenue Uplift: A steady increase in annual revenue, enabling the acquisition of Orchard Dental.
  • Lead Consistency: Achieved a steady influx of 30-50 high quality monthly leads.
  • Digital Presence: Increased website traffic and social media engagement.
  • Successful Expansion: Within the first quarter of acquiring Orchard Dental, they saw a 40% increase in new patient leads, translating into actual new patients.

KEY SERVICES

Targeted SEO , Social Media Strategy, Conversion Optimization, Google Ads, Practice Expansion Support

Monthly Marketing Spend

New Patient Monthly Increase

ROI

“We have been using Kickstart for several years, and we have seen tremendous growth with their expertise and marketing management. Their customer service has been wonderful, and I never feel like we are just “one of many” customers. Jennifer has always been very responsive, always looking for ways to help us grow, and keeps me updated regularly with our online presence and growth. We just started a 2nd new office, and with their help, we have already seen a jump in our new patient leads, and better yet, those new patient leads are actually turning into new patients! Results and great customer service… they deliver exactly what we are all looking for!”

Julie Rentz

Owner, Stonegate Dental

The Objective

  • Revenue Growth: Generate a substantial increase in revenue to enable future expansion.
  • Consistent Lead Generation: Stabilize and improve the frequency and quality of new patient leads.
  • Digital Transformation: Develop and implement an end-to-end digital marketing strategy.
  • Support Expansion: Help position Stonegate Dental Care for the successful acquisition and integration of Orchard Dental.

The Solution

  • Comprehensive SEO Strategy: A full-scale SEO overhaul to increase online visibility and organic traffic.
  • Customized PPC Campaigns: Targeted advertising to capture high-intent leads.
  • Social Media Management: Ongoing engagement and content strategies to build community and social proof.
  • Conversion Optimization: Revamped website UX/UI and instituted a sales funnel designed to convert leads into actual patients.
  • Expansion Support: Assisted with marketing strategies tailored for the newly acquired Orchard Dental, ensuring a smooth transition and immediate growth.

The Results

  • Revenue Uplift: A steady increase in annual revenue, enabling the acquisition of Orchard Dental.
  • Lead Consistency: Achieved a steady influx of 30-50 high quality monthly leads.
  • Digital Presence: Increased website traffic and social media engagement.
  • Successful Expansion: Within the first quarter of acquiring Orchard Dental, they saw a 40% increase in new patient leads, translating into actual new patients.

Be sure to check out our case study on Midtown Dental!