Do Google Ads Still Work for Dentists? How to Compete Without Overspending

With Google Ad click costs skyrocketing to $10–$40 per click and corporate dental groups dominating the ad space, many independent practices feel like they can’t compete. But the truth is—you can. Not by outspending the big players, but by outsmarting them.

In this episode of the No BS Dental Growth Podcast, host Chris Pistorius tackles one of the biggest questions in dental marketing today:

Are Google Ads still worth it for dentists and orthodontists?

Chris breaks down:

Why Google Ads have become more competitive over the past decade

How corporate dental groups leverage massive budgets (and why that doesn’t have to scare you)

Smart strategies independent practices can use to generate patients without wasting money

The most common mistakes dentists make when running ads—and how to avoid them

If you’ve ever run Google Ads and thought, “That was expensive, and it didn’t do much,” this episode is for you.

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Transcript

Click costs are going up. If you’re bidding on words like dental implants near me or orthodontist in whatever city. you’re probably seeing cost per clicks that make your eyes water. And here’s why. The big players, DSOs, corporate chains, national Invisalign providers, they’ve got massive budgets. They can afford to bid high, test endlessly and still walk away profitable because they’re spending that cost across dozens or even hundreds of locations. But here’s the reality check. That doesn’t mean independence like you are locked out. It just means you’ve got to approach Google ads a little differently. Instead of playing the same game as the corporates, you need to play a smarter one. All right, so let’s paint the picture. Right now, Google ads for dentists and orthodontists is more competitive than it’s ever been. 10 years ago, you could run a couple of ads, toss in a few hundred bucks and patients would start calling. Those days are gone. And here’s why. Click costs are rising fast. Searches for things like dental implants, Invisalign, emergency dentists near me. can cost anywhere from $10 to $40 per click in a line.

Do Google Ads Still Work for Dentists? How to Compete Without Overspending

Transcript

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