A special guest, Dr. James Heaton, who’s a nationally recognized cosmetic dentist. Dr. Heaton has built a reputation for creating stunning smile makeover, and his patient list is about as high-end profile as it gets including professional athletes, models, and even Instagram influencers. I came out just wanting to pay off my student loans.
That was my first passion as all the dentists listening to this know, like, that’s. That’s pretty daunting. No, I, I just wanna pay that off. And I, and I knew that running a good business and understanding marketing, like we’re gonna talk about today, was how I was gonna get there as a, a new dentist, or even experienced seasoned dentist.
He’s understand the difference between a personal brand and your business’s brand. Both are very valuable, but both are gonna do very different things for you. I want to get your thoughts on the future of cosmetic dentistry. What emerging trends do you see shaping the future of, of the industry? What’s gonna be next?
Most of my clients come from outta state. 80% of my patients jump on an airplane to come see me. Most dentists have seen some Lumineers. They know how bad they can look, and so when we started putting up veneer cases that were super high end looking and saying, these are no prep, every single dentist was like, wait, what?
How’d you do that? This could be the biggest takeaway from this podcast is.
Hey everyone. Today on the No BS Dental Growth Podcast, I’m excited to welcome a special guest, Dr. James Heaton, who’s a nationally recognized cosmetic dentist outta Chandler, Arizona. Now, what’s really cool is Dr. Heaton has built a reputation for creating. Stunning smile makeovers and with porcelain veneers and Invisalign.
A lot of cosmetic type stuff and its patient list is about as high end profile as it gets including professional athletes, models and even Instagram influencers. Now Dr. Heaton’s also the founder of, uh, smiles of Chandler and Smile Trend. Hopefully I got those names right. Yep. It’s an institute where he teaches general dentists how to elevate their cosmetic dentistry skills to a whole new level.
Now one of his innovations is called the, I believe it’s called, and correct me, Dr. Heden, when we get there, but the Luxe, no prep veneers. And it’s changed the way many doctors really think about minimally invasive smile design. And on top of that, when he has extra time, he’s become a, uh, respected educator in the field.
Training dentists nationwide on advanced cosmetic techniques and really helping raise the bar for patient outcomes everywhere. So we’re gonna dive into his journey and how he kind of got to the point to where he is now and really what he sees as a future of cosmetic dentistry and, and how dentists can tap into this growing high demand area of care.
Because I know a lot of you out there are really looking to, to kind of take it to the next level with your practices. So let’s jump in and, uh, welcome Dr. James Heaton to the show. Welcome. Thank you so much. Appreciate you having me on, Chris. Yeah, absolutely. Well, um, I would love to, you know, I, this.
Podcast is named after no bs. So, um, I definitely want to get some, uh, good topics for our audience today. Let’s just start with how did you transition from really more traditional, uh, dentistry, I guess, to, to focusing more on hiring cosmetic procedures? What was the thought process there? Yeah, you know, I would love to say that I just.
I came outta dental school knowing that veneers was my passion. That’s what I wanted to do. But that’s actually far from the truth. Um, I came out just wanting to pay off my student loans. That was my first passion. Uh, ’cause as, as all the dentists listening to this, know, like, that’s, that’s pretty daunting.
And it’s, and that’re coming out with a lot more debt than I did. You know what I mean? They’re coming out with six, $700,000 in debt. So, you know, I, I just wanna pay that off. And I, and I knew that running a good business and understanding marketing, like we’re gonna talk about today was how I was gonna get there.
And that was a really good base for me. ’cause I spent, um, I spent a lot of time those first couple years just listening to every podcast I get my hands on. I was on Facebook groups, you know, dental town, all that stuff, trying to learn how to run a business and that, um, that was a really good foundation for me.
And then, uh. I became a CE junkie. Veneers was not in what I was pursuing truthfully. Um, I wanted to take every CE course I could get my hands on, but you know, I wanted to do full mouth rehabs and I, I took a, I took a two year implant residency so I could add that, and then I did a. Big, long orthodontic residency, so I could add that.
And, uh, I tried to get really good at root canals and all those things, and all, all those things is what kind of prepared me to do veneers at a high level because you gotta understand the whole mouth. And so, um, looking back, that’s, that’s what my recommendation to new dentists would be is, hey. Don’t try to just focus on just veneers.
Be a great general dentist, and then when those veneer cases come in, you know how to handle ’em. Yeah. Yeah, it totally makes sense. And it’s, you know, it’s not like you, uh, started out like, I’m gonna be this, you know, high level. You really got the basics down first and grew from there. I think that’s really important to understand.
Um, ’cause I do see some. Some of the younger folks coming outta college and they’re kind of focused on that and they think maybe I can just jump right to, you know, the level you are and I think, you know, you’re right. You gotta kind of get those basics down first and and go from there. But I think something that will really play into maybe some of the younger dentists out there and older is.
What role has social media played in establishing kind of this cosmetic brand that you have now? Yeah, it’s huge, honestly, and I think that, um, every dentist kind of needs to understand a little bit about how to create a brand, but I think that. I think that you need to really clearly as a, a new dentist or even even a experienced, seasoned dentist, he’s understand the difference between a personal brand and your business’s brand.
Um, ’cause both are very valuable, uh, but both are gonna do very different things for you. And a lot of it when it comes to social media, it’s all about trust and it’s really, really hard to build trust. A business brand, right? Like most of my clients come from outta state. 80% of my patients jump on an airplane to come see me and zero of them jump on an airplane to come to Smiles of Chandler.
That brand is not getting people to jump on an airplane, but my personal brand, Dr. James Heaton. Um, I’ve been able to build trust into that personal brand, to the point where people will jump on an airplane to come see me. And those are two different brands. I focus on both, and they’re, I think they’re both really important, but it’s really, really important that you understand the advantages of both.
Um, my advice to all new dentists would be to start establishing your personal brand. But Chris, I think that it’s important that when you do that, you do it authentically. Because people will see right through you if you try to just jump online and try to be, um, you know, Dr. Apa, these are some names that most dentist will know.
Dr. Apa or like my partner, Dr. Michael Allen, who has this incredible personal brand I. You can’t be them. You can only be you. Right? And the beauty of that is when you have an authentic personal brand, you’re actually gonna attract the patients that you wanna see. And the same thing goes for your business too.
You talk about getting new patients in and filling the schedule. You wanna fill ’em with people that you actually wanna be seeing. The only way to do that is to be really authentic in your branding. Yeah, that, I think that’s great advice. Be you, right? I mean, that’s, you don’t have to work at it. You’re just you.
And you know, I think that, uh, I think that’s an incredible piece of advice. So, and it’s not just your dentistry. Like if you wanna build trust with people, they need to get to know you. Like, they want to know what your hobbies are. You know what I mean? If you’re really into dancing or hunting, what, which, you know, those are two polar opposite things.
Be that, just own it. Do you know what I mean? Yeah. Like own who you are and you’re gonna attract the right type of patients to you. Yeah. You get the like-minded patients are also interested in that. They’re gonna immediately trust you because they know, you know. They know a little bit about who you are.
So it really builds trust quickly when you can be authentic. Yeah. Awesome. Can you share maybe a, a couple of specific strategies that you’re doing right now or maybe back in the beginning, um, that have been effective in, in attracting some of these high profile type clients? I mean, I know you gotta work your way up to that, but, you know, how do you get those folks in the door and, and what are you doing maybe specifically on social media to help yourself with that?
Boy, that’s a good question, Chris. Um, I think that you have to become the dentist that they want to go see. Does that make sense? Yeah. Um, you like, you have to be the, like, if you want that person to come to you for veneers. You have to be the guy who has done several hundred sets of veneers and you’re using a really high end lab where you’re paying five, six, $700 and your photography has to be really on point and your, your, uh, your whole brand.
So inside your office, which is a huge part of your brand, needs to look like the type of office that those type of people want to come see. So you gotta become the person that, and your brand has to become the. What they want to come see. But honestly, that’s not what I would focus on. For most dentists, what I would focus on is this.
Honestly, I’ve had influencers come in with 250,000 followers and ton of engagement, and they come in and I do small makeover on them, and it’s just crickets. Nothing happens from that. But I’ll tell you what’s really powerful, and this is, this could be the biggest takeaway from this podcast is. The girl who lives in your local community and has 8,000 followers and you know, talks about food and talks about lifestyle, bring her in and do free whitening.
It’s gonna cost you $150. Yeah. And have her just promote your office. That will do 10 times more than that. Influencer has 250,000 followers. For your office. I, I guarantee it will. And she will be appreciative and she might mention you multiple times. Those are the type of influencers that you wanna try to get into your office.
Yeah, I totally agree with that. People think too big sometimes and I even do it myself. It’s, you know, in my world with uh, you know, a lot of dental practices wanna rank high on Google, right. Everybody Right. Us number once. And there’s an art to that for sure. And a science. One big thing is that, you know, it’s these things called backlinks, which are links from other websites to yours.
Right? Right. And the more authoritative they are, typically the better. But, so people want to, you know, they’re kind of been trained SEO by, you know, whoever, and they come to us thinking, well, we need these big backlinks from like USA today and CNN and whatever. And in all honesty, back links from local websites, organizations, charities, uh, schools, things like that.
Work 10 times better than these big expensive backlinks that you gotta go try, buy and develop. And so I think it’s the same, you know, same thought. You know, you’re thinking really big and that’s great, you’re taught to do that. But sometimes these smaller organizations, smaller influencers, and getting good rapport with those types of folks can, can make a huge difference in a positive way.
So. Yep. I agree with that a hundred percent. That’s an awesome point. So let’s talk about these no prep veneers. Yep. What inspired you to develop this deluxe, no prep veneers. And, you know, how did this all start? Honestly, Chris, it came from, uh, I, I don’t like doing veneers on somebody who, their smile is already an eight or a nine.
Do you know what I mean? So early on, like. Well, for me early on was like 7, 6, 7 years ago. I’d have people come to me for veneers and I’d just tell ’em no. Like, Hey, your smile’s already awesome. There’s absolutely no way I’m doing, I’m gonna shave down your teeth and do veneers. So for those people who just wanted a small upgrade, they wanted to go from a 8.5 to a 9.5 ’cause there is no 10, there’s no perfect smile.
But they wanna go from 8.5 to 9.5 and they got a blank checkbook. The problem was, I knew they were gonna go find somebody else and somebody else was gonna cut their teeth down. You know what I mean? And for me, that was this just really weird issue. And so I, there, at the time, there were like really hardly any courses to take to learn.
No prep veneers. Nobody was doing it. Uh, the only thing out there was Lumineers, uh, which had an awful reputation and for a good reason. Honestly, they, they didn’t look great. So my partner and I started, uh, we own, we own a cosmetic lab. And even our lab was like, uh, this doesn’t seem like a good idea, but we kind of pushed ’em.
And uh, we started kind of experimenting with what you can do with no prep veneers. And we started to figure out. The ins and outs of it and what you can do, what you can’t do. Um, we kind of created something that we call near NOPR veneers where we do make some tiny change of teeth, but there are changes that the patient can’t notice, can’t see.
You know what I mean? You’re not just destroying these teeth and ripping the enamel off. So after a few years of doing that, we discovered that actually you can do really, really cool things with no prep veneers. And we branded ours, uh, lux, no prep veneers. That’s what my partner and I call ’em. Uh, truthfully, they’re the exact same veneer that you’re gonna get if you order veneers from our lab, which, you know what I mean?
Um, so if you come take our course and use our process and use our lab like you’re basically. Doing Lux, no prep veneers. It’s just our brand that we trademarked. You know what I mean? Uh, which I think is smart. I think it’s smart to trademark the things you do. Uh, and so now, you know, three years into that, uh, we have a, a really cool brand and people seek us out asking for Lux, no prep veneers.
That’s awesome. That’s incredible. I’m curious though, like, you know, you talked about you, you brought it to your lab and they’re like, I don’t know if this is a good idea. And, you know, so there’s obviously some challenges too. What, what kind of challenges did you face, like introducing this technique to like the broader dental community?
Did you, did you get pushback from doctors or did they embrace it right away? Or, or, oh yeah, we, well. We still get pushback, honestly, from some of the bigger names in dentistry. We still get pushback from them. Um, but dentists as a whole, I think love the idea they saw. ’cause they, most dentists have seen some lumineers.
They know how bad they can look. And so when we started putting up veneer cases that were super high end looking and saying, these are no prep, every single dentist was like. Wait, what? How’d you do that? You know what I mean? And so when we, we put on about six no prep veneer courses a year, and they all sell out.
Every single one sells out. Like dentists want to know how to do it, and it’s pretty cool. They leave fired up, ready to go back to their community and be the guide doing no prep veneers, which we love that. Like we, that’s awesome. We genuinely want every single dentist to go back and just be super successful with the skills we gave them.
Yeah, that’s great. Now talk to me about Smile Trend. What is that and how, what does it offer? Yeah, so initially Smile trend was just, uh, we wanted to teach dentists to do veneers, but to do it predictably. Um, veneers can be really frustrating if you haven’t, if you haven’t done a lot of veneers, they can be.
They can be so stressful and really, really hard and kind of a headache with the patient if, if, if you don’t have a good system. And so we started out just wanting to teach dentists what we had learned the last seven years doing all these cosmetic cases. But now, if I’m being totally honest, it’s a, it’s a, it’s masquerading as a cosmetic institute.
It’s actually a community. Um, so once you take a SMILE trend course we have. A study club you can join. We have a mastermind that you can join. We have these big online forums and it’s really become a place where dentists, dentists who practice, especially if you’ve been out, you’ve been practicing 15, 20 years.
A lot of dentists and maybe a lot of ’em, listen to this. They feel like they’re on an island. They feel alone. They, they don’t really have anybody they can kind of ask questions to. SmartTrend has become a community. Like we talk a lot about cosmetic dentistry, obviously in veneers and, and NOPR veneers, but it’s become a community where dentists can feel like they’re part of something.
They can ask a question about insurance or a team member, their hygienist or whatever. Um, so now we, you know, our, we attract patients, doctors, excuse me, clients by offering to teach them no prep veneers and cosmetic dentistry. But it, it’s become a community. It’s become something really cool. Yeah, that’s cool.
Now, how do you, everybody’s a little different skill level, you know, how do you ensure that your courses are accessible and beneficial to dentists at various skill levels if they’ve never done one all the way to the, you know, guys that maybe have done ’em for years? Yeah. We, we kind of teach in. The whole process from A to Z.
Uh, my partner Michael Allen, he has an associate who has only been working for a year. She’s literally been working for one year. And, uh, if you look at her social media, she’s doing veneer cases. She doesn’t do a ton of ’em. She does, you know, like one a month or whatever. But she follows our process. She uses our lab or other high-end labs that have to be our lab.
And, uh, she’s putting out cases that. Would just rival anything else on Instagram. Um, but she also has, you know, she’s using his photography and his video and all that, and that’s a big part of it too. Like if you really want, if you really wanna make good content, your, your content has to be good quality.
Do you know what I mean? Like, and, and that’s your personal brand as well as your business brand. Like your business brand. If the photo you took as your front office girl took a picture of cookies sitting on the, on the. Staff’s table that they eat in the back, like nobody’s gonna look at that. Do you know what I mean?
Yeah. If, if you took a picture of you and dirty Green Scrubs sitting your operatory and the operatories, you know, a little bit disheveled and your patients’ there and you’re smiling and this patient’s smiling, nobody wants to see that. Do you know what I mean? Like that’s not high-end aesthetic content.
Like your content. And I’ve heard you talk a lot about this on your podcast, Chris, but your content needs to be. It needs to fall into one of a few categories, and the easiest, best one is just informational. Like it should be, Hey, here’s my three best tips on how to take care of your teeth right before you go to bed.
Here’s the whitening toothpaste I like. Here’s the ones I dislike. That type of stuff. That does great. You know what I mean? Yes. Picture of you sitting awkwardly smiling at a patient in your operatory where that you haven’t touched up in 15 years. That’s not, um, or. This goes back to being authentic. If you’re funny, get on Instagram, TikTok and, and LinkedIn.
What else? Be funny. You know, Brady Smith is a perfect example of that. I dunno if you know who he is. He is hilarious and he has grown a gigantic following by being authentically funny. Um, so funny’s good, uh, entertaining, educational, and then obviously aesthetic. Like that’s what I lean heavily into. But if you’re gonna lean heavily into aesthetics, your photography and your video need to be like top notch.
Okay. Yeah, I, I’m gonna take that part where you talked about, you know, um, images and photography, and I’m gonna exploit it because we still have problems today with, when we bring on new clients. They wanna, they don’t want to do like photography. They want to use like stock images on their website. Yeah.
On their, yeah. Garbage on their Facebook. And I’m like garbage. I’ve almost come to the point where I don’t take on clients unless they’re willing to work with us on. That part of the content, because in healthcare, nobody wants to connect with a stock image and everybody knows what a stock image is, right?
They wanna connect with. Who am I gonna go see? What’s their staff look like, you know, um, what’s their office look like? You know, does this doc actually know what he’s, he or she’s talking about? Right. And you’re so right. And it’s, it’s story, it’s sometimes frustrating for us to have to, you know, explain that.
And, you know, they just, sometimes people don’t want to be on camera, and I get that. And there’s other ways to, to identify the practice other than that. You’re so right about that. I, I can’t agree more. So stock image, you might as well not put it up. You know what I mean? Exactly. Like you only have a chance of losing followers, putting a stock image up or some weird infographic that you stole.
It needs to be your face. Talking about you could take that infographic and put in front of you your face with something aesthetic behind you and you talking about it. That’s gonna be appealing, and it might get shared, it might get liked, it might get comments, but if it’s just a stock infographic or a stock picture of somebody smiling, total waste of your time, the internet doesn’t want it.
We have savvy consumers, very, very savvy, and they’re all shopping on Instagram. Whether it’s for a new dentist or whatever it is, there are a million things they’re shopping for. They’re very savvy and they know what’s garbage. Don’t put garbage out there. You can only lose customers. So just, just be smart about it.
Chris, we actually teach, we have a shameless plug. We have a one day. Marketing bootcamp where we teach you how to get great photos. We teach you how to great, get really great video and what to use for that. Um, and we go over all the, the pros and cons of an iPhone. ’cause a lot of that content’s coming from an iPhone.
Okay? And you can get unbelievable stuff from an iPhone. If you want to be a real high-end cosmetic dentist, you need something different than a, than a than an iPhone. But. Most of the content you make can be done with an iPhone. You just need to know how to do it and uh, what to look for. Yeah. The technology today just on a mobile phone is.
Unreal what you can do. Yeah. And I, I tell these, I tell people this all the time, is that, start there and if we, you know, start to expand and we’re getting big patients and your skill levels going up, then you can look at investing and, you know, more expensive equipment and things like that. But that’s a great place to start.
I think you Yeah. You know what I like what you said about people wanna see your team, they wanna see your office. That can be scary for some dentists. Yeah. Because, you know, but maybe that’s, maybe that’s your cue. That you need to upgrade your brand within your office. Do you know what I mean? Like, if you don’t wanna post pictures of your office, spend a little bit of money and refresh it.
Yeah. If Susie at the front office wears green scrubs and you don’t want that to be on Instagram, let, let’s change that up. Do you know what I mean? No offense to Susie, but like if you, if you want to elevate your brand. You know, your front office should be wearing something nice and, and your office should look nice and you should have your team well coached on how you address patients, how you welcome patients.
If you’re afraid to put it on Instagram, you should be changing it anyway. That’s the point I’m making. Totally agree. Totally agree. Um, I’m gonna change gears. I wanna go back a little bit because I think you said something really important about this influencer thing. I think we’re exploring that in our company of helping dental practices get involved with maybe more influencers, especially localized.
Um, if you would maybe tell people if they’re interested in that. How do you go about identifying and, and even collaborating with the right influencers in your area? Maybe is it as simple as a, a search or what do you usually, usually do? Yeah, I, I think it just takes some time. The reality is you probably have a girl in your office in her twenties who knows all the local influencers.
Yeah. Do you know what I mean? Most, most dental offices have that girl. Yeah. And most of us dentists aren’t that guy. You, I mean, you know, when I, when I started this like seven years ago, I would do all these searches ’cause people are hashtagging things, right? So I would do, I would search like. Hashtag Chandler, Arizona, hashtag Scottsdale, Arizona, which is my neighbor and all these different things.
And I, I would find these influencers and that’s how I found ’em back in the day. But now, um, I don’t think you even need to do that. You can if you, if you’d like, but like there are girls in your office that, that know the local influencers that they follow for where to go for a cool restaurant, where to go for shopping, where to get fashion advice, and, and those are the girls that you want in.
Yeah. Yeah, totally agree. And there’s also, I, I can’t, of course I’m blanking out now, but there are some websites out there too that will help. Um, but they’re, they kind of go after more of the national people, so I’m not sure. Yeah. Great fit. But, um, I’ll put it in the comments of this video once we post it.
But, um, I wanna talk a little bit, we’re gonna wrap it up here in a few minutes, but I want to get your thoughts on the future of cosmetic dentistry. Um, what emerging trends do you see shaping the future of. Of the industry, what’s, what’s gonna be next? Yeah, that is such a good question. Um. No pre veneers are still in their infancy, I think.
I think they’re gonna get a lot bigger than they currently are. They’ve honestly exploded in the last two or three years. Um, and that’s just going to continue to grow. People are gonna keep wanting veneers, honestly, no matter what our economy’s doing, going up or going down, people that wanna really confident smile are gonna seek that out and they’re ’cause people.
People are willing to invest in themselves. And that’s what a, that’s what a smile makeover is. It’s an investment in you and your confidence in your, you know, professionally, personally, in so many different ways. I’ll tell you, I actually think, and this is like really, really early, but I think that 3D printed veneers are gonna be a thing.
Matter of fact, we will probably be teaching my partner and I. Are in the kind of testing phase right now with what we think can be done with 3D printed veneers. Um, and we’re getting better, better materials all the time. Uh, so Dennis will understand this. There’s milling and there’s 3D printing and you know, we’ve been milling the heck out of everything for a long time, but I think we’re gonna start printing a lot of stuff both like really on the general dentist side from.
Inlays onlays crowns, but even veneers. And I think that’s gonna be the, the cost goes way, way down the, yeah. Um, there, there’s some, definitely some advantages of it and they’re getting better material. So honestly, that would be my thing to tell Dennis to watch out for in the next, gosh, if we do another podcast together in two years, Chris, I’ll have a very different story for you on, uh, 3D printed veneers.
I guarantee it, it’s gonna be a thing. Yeah, I bought my first 3D printer about a month ago. My cool wife. Who already thinks I’m a geek is, uh, I’m like making little rubber duckies and hotted plant bowls and stuff, but yeah, I’m like, I’m just like amazed by it. I know 3D printing isn’t new by any means, but it is getting better and it’s getting more advanced in the materials that you can use now, even in just doing general stuff is, uh, it’s pretty cool what you can do and the cost of entry, at least on the general side of things are going down.
I mean, you can buy a. You know, a basic 3D printer now to make the crap I am for, you know, a few hundred dollars. So yeah, I think that’s gonna be a real possibility of what you’re talking about there for dentistry and other healthcare devices too. Yeah. You know. A hundred percent it’s gonna be a thing.
Yeah. All right. Well, one more question I have for you here, but what, how do you, how does a dentist stay ahead in just knowledge these days? I mean, I know you became CE Junkie and you know, but you know, a lot of the dentists we work with or working, you know, 50 plus hours a week. Um, they’re just basically trying to, you know, get their practices going.
Where can they go to to stay ahead of technological advancements and just learn more about what’s coming and really get involved in the right stuff? Yeah. Um, podcasts are a big one, you know what I mean? Yeah. Because everybody’s gonna drive to work and drive back from work to that dentist working 50 hours a week.
You need to like step back and really rethink things because that’s not how you grow your business. Right? You working 50 hours a week is a giant mistake. You’re gonna burn out, your team’s gonna fill it, you’re gonna fill it, your pace are gonna sense it. So to that dentist, if you’re working 50 hours a week, text me, text Chris, let’s have a conversation.
Because that’s not the way you’re, you’re gonna hate your career, I guarantee it. But, uh, podcasts are huge. And then just really good ce like, just commit to it. Just say, every year I’m gonna spend X amount of dollars on CE and line it out front of the year. That’s what I used to do. I used to plan my whole ce uh.
Trips at the beginning of the year and I’d planned them all out. Um, and just start doing that. Just figure out how much you’re gonna spend. And honestly, there’s a lot of really good CE online too. Like if you’re a father of four, like myself and, and all your kids are in sports, it’s hard to leave for a weekend and fly somewhere.
It’s really, really hard. Uh, but most institutes have really good online learning too, so. You know, spend some time just getting as much as you can online and and podcasts. That’s where I’d go, Chris. Yeah. Well, that’s great. Well, you know, we, you’ve got enough content for us to do probably two or three more podcasts.
People can learn so much from you. It’s incredible, the, the knowledge you, the knowledge you have. So I really appreciate you, uh, taking the time today. And if you don’t mind, I’d love to follow up with you in a month or two and maybe we can do another one on a, maybe. I think a good topic would be, you know, talking to those dentists that are spending 40, 50, 60 hours a week, let do it in their practices.
You know, let’s do it. Let’s have that conversation. I’m down. Yeah, so I’m gonna put all of your information, um, obviously in the content or the context. Part of this video, but how can, what’s the best way people can get a help, get ahold of you to learn more about what you offer and, and things like that?
Yeah, I’d say just, uh, jump on my Instagram. Um, that’s where I spend most of my time, put most of my content at Dr. James Heaton. So it’s Dr. James Heaton, H-E-A-T-O-N. Um, we can probably throw that in the notes, but yeah. Um, I have a girl who answers a lot of stuff on there, but if I get a question from a doctor, like I answer a hundred percent of of those.
So if you reach out to me, you’ll hear from me personally. That’s awesome. Yeah. I was looking at your, your page, you know, just previous, prior to this. I’m like, yeah, this, uh. This is serious stuff and docs like doctors out there, I can tell you can learn a lot social media wise from, uh, from just following Dr.
Heaton. So, all right. So anyway, that’s gonna wrap it up. Today’s, uh, episode a no BS Dental Growth podcast. A big thank you to Dr. James Heaton, uh, for not just joining us, but just sharing insights on cosmetic dentistry patient. Stuff and, you know, what’s next he, he sees for the profession. I think you’re spot on with all of that stuff.
Now, if you would like to learn more about Dr. Heaton’s work, you know, check out the information I’m gonna put, uh, down below the video. Um, he’s got a lot of information out on his Instagram page as he mentioned. Um, but you know, it’s also a, a just a great resource for a lot of different things. So, and as always, if this episode did give you some ideas, uh, for your own practice, whether it’s.
You know, growing cosmetic cases, tightening up your marketing or just thinking bigger, uh, about what’s possible. That’s what this show’s really all about. Be sure to subscribe, um, wherever you get your podcasts so you don’t miss our future episodes. And if you get value outta today’s conversation, leave us a quick review.
It always helps. And it does help more dentists and orthodontists find the show. So until next time, keep growing, keep innovating, and keep doing dentistry your way. Thanks for joining us this week on The Dental Marketing Podcast. Make sure to visit our website, www.kickstartdental.com/podcast, where you can subscribe to the show in iTunes, Spotify, or via RSS, so you’ll never.
Miss a show while you’re at it. If you found value in the show, we’d appreciate a rating on iTunes or if you’d simply tell a friend about the show, that would help us out too. If you are ready to grow your practice, then you might want to schedule a free strategy session with us. Just go to kickstart dental.com.
And click the free strategy session button and give us 15 minutes of your time to change your practice forever. Be sure to tune in next week for our next episode. And thanks for listening to The Dental Marketing Podcast by Kickstart Dental Marketing, where dentists go to win online.
