How to Convert the 90% of Website Visitors Who Don’t Take Action

Did you know that nearly 90% of the visitors who land on your dental or orthodontic website leave without calling, filling out a form, or scheduling an appointment? That means even with solid traffic, most practices are missing out on huge growth opportunities.

In this episode of the No BS Dental Growth Podcast, host Chris Pistorius breaks down exactly why this happens—and more importantly, what you can do about it. From uncovering the truth about bot traffic to introducing advanced technology that can capture visitor data without form submissions, Chris shows you how to finally tap into the patients who are slipping through the cracks.

Whether you’re running paid ads, investing in SEO, or just trying to maximize your existing website traffic, this episode will help you turn missed opportunities into new patients.

What You’ll Learn in This Episode:

The real percentage of website traffic that comes from bots (and how to factor that in).
Why 80–90% of real visitors leave your site without taking any action.
Advanced tools that can capture visitor info like names and emails—even without a form fill.
How to integrate smart mail, targeted email, and Facebook ads into one cohesive system.
Questions to ask your marketing agency to make sure you’re not leaving revenue on the table.

Resources & Links: 🎧 Listen to The Dentist Money Show: dentistadvisors.com/podcast

Want a full list of 50 plug-and-play ChatGPT prompts for your dental practice?

👉 Download your free guide here

Ready to grow with a system that works? Schedule a Free Strategy Session

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session:

https://kickstartdental.com/get-in-touch/

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Transcript

So my team and I are thinking about, you know, all it seems like a huge disadvantage to our clients, how can we take more advantage of those client or those potential patients that don’t do anything.

And there are some more common ways, I guess, there are still advanced strategies that we’re doing now. Like, for instance, retargeting. So we put a pixel on our client’s website, and it can identify those people, it doesn’t show you like their names or phone numbers, or who they are or anything like that.

But it does capture their cookie. So that when they go to like Facebook, for instance, we can serve them ads, potentially, if the cookies working, it’s not real scientific, and it’s not real hard data, it does help.

But we do have some proprietary technology, we’ve partnered with another company to help do this. Now we currently have first edition of this technology, and we call it our smart mail campaigns, where when somebody comes to your website, and let’s say they go to your dental implant page, and they’re reading about your dental implants, we were able to capture, again, kind of cookie information.

We couldn’t see their names or their phone numbers or their addresses or anything like that. We just kind of knew about a probability of who they were. And so what we would do is that if we could match them up, we would send them a postcard in the mail, and then a couple of days later, after being on your website, they would get a postcard from your practice with a dental implant special, right?

That works pretty well, and we’ve gotten some really good results with that. But now we’ve taken it to the next level. We are now able to see, of the half of traffic that’s real anyway, about 80 to 90% of those people, we can actually get their information, their names, their mailing addresses, their email addresses, and sometimes even their phone numbers.

How to Convert the 90% of Website Visitors Who Don’t Take Action

Transcript

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