Finding creative ways to get people’s attention online is a challenging yet necessary goal for a dental office owner. However, advertising on Facebook makes it easier to learn who your target customer groups are online. Facebook can also improve your conversion rate by turning ad viewers into paying patients.
There were about 2.85 billion active monthly Facebook users as of the first quarter of 2021. With so many users online, small businesses have plenty of opportunities to promote brand awareness through this social media platform.
Understanding how to leverage Facebook ads and the various ad formats will help you put your business in front of those who are more inclined to purchase your products and services. Consult the brief guide below to create business Facebook ads and boost your advertising efforts.
Why Dental Practice Owners Need Facebook Advertising
Facebook ads can be an incredible addition to any promotional strategy if you understand how to use them. They provide business owners with the ability to target people based on interests and keywords. Instead of broadcasting ads to everyone, the target advertisements will go to a specific audience.
Another reason why Facebook ads work for dentists is their low cost. Some paid advertisements can be costly, but Facebook keeps its rates relatively low. As a result, business owners can experiment with targeted ads to discover what works and what doesn’t without incurring high expenses.
How To Create a Facebook Lead Advertisement
The best Facebook ads are lead ads. Not only do they encourage potential patients to take some form of action, such as scheduling an appointment, but the ads also request information from people about themselves.
With the information patients provide, your company will have valuable insights about the type of people who are part of your targeted audience and most likely to convert into dental leads. Learn how to make a Facebook lead ad below.
1: Create a Facebook Business Page
The first step is to create an attractive Facebook business page for your dental office. After filling the page with relevant information about your business, select the “Promote” button at the top of the page.
The next screen will have options for possible goals, such as boosting a post or getting more calls. Select “Get More Leads.”
2: Make a Contact Form
By selecting “Get More Leads,” your next screen will be a contact form. Facebook automatically generates forms with fields for “form name,” but you can customize the text to add a headline and form description.
The customized text provides an excellent opportunity for businesses to remind users of the benefits they gain by completing the form.
After you complete those fields, you can select the type of customer information you want to collect, like their phone number, email address, and additional contact information. You can also add questions for potential patients to answer or ask if they have an idea they would like to share.
3: Format the Promotion
Once the forms are to your liking, you will need to format the lead ad’s appearance to determine how it will look on people’s news feed. During this stage, you’ll add a promotion description, headline, and image or video. You can also choose a call-to-action by clicking on the “Button label” and picking an option from the drop-down menu.
Choose your words and images carefully for this step. You only have seconds to wow people with your ad and get them to click on it. You want to persuade the audience to engage with your business, so be sure to offer a special discount or coupon for providing their information.
4: Determine Your Ad’s Target Audience
When the lead promotion is perfect, you can tell Facebook who you want it to target. The platform will have existing audiences, but you can create new groups if you like.
5: Select Final Touches
When everything is in place, you will select your budget and determine how many days you want the promotion to run. The site will spread your total budget amount across the course of the promotion.
Tips for Improving Facebook Marketing Efforts
Develop a Content Strategy
Developing lead promotions on Facebook for your dental practice is relatively simple, but their success relies on the quality of your content. Content marketing is a way to use quality content to drive conversion rates online. Most small business owners are not proficient in creating top-tier content, but no one must be an expert to implement a basic marketing strategy.
Examples of content include a blog post, social media post, video, report, podcast, etc. They provide valuable information about a topic and contain details about the brand via FAQ pages, webinars, About Us pages, and testimonials.
When a person reads or views a post and learns about the brand, they will see a call-to-action message. The better the content, the more inclined they are to contact the business or make a purchase.
One effective way to maximize content marketing is to create multiple Facebook campaigns with varying goals and audiences. Having a content calendar with specific days to promote specific ads will ensure that your Facebook page has a steady flow of ads and content.
Learn Who the Appropriate Audience Is
If a post or promotion receives a respectable amount of likes and comments but struggles with conversions, the lead ad probably doesn’t target the right audience. In the end, it’s ad revenue that indicates a successful conversion.
Consider further testing for your Facebook ad copy and its visuals to ensure that it speaks directly to the groups you want to reach. For instance, your promotion may focus more on a specific income that excludes people who would purchase your services. Gain inspiration for your targeted advertisements by gaining insight from your ideal customer’s demographics, interests, relationships, past events, and behaviors.
Use Facebook Marketing to Improve Your Leads
A Facebook promotion is an excellent business tool to increase conversions from your business’s social media page. Despite the ease with which users can create and post advertisements, it takes time to master the best practices for Facebook ads.
Our team are experts in helping dentists gain online visibility and increase patient conversations. We are happy to help you achieve your business goals, so please reach out to our team today using our contact us page.