Ready to learn the secrets to a successful dental practice? Tune in to The No BS Dental Marketing Podcast, where host Chris Pistorius uncovers the crucial role of the front desk staff. Discover the training and representation techniques that can take your practice to the next level, all while boosting your reputation. Don’t miss out on these actionable insights that can transform the way your clinic operates!
Chris Pistorius emphasizes the importance of training and developing front desk staff for dental practices. He notes that front desk staff plays a critical role in the first impression that patients have of the practice and are essential to patient care. Therefore, proper training and development of these staff can help ensure the success of marketing campaigns and increase the overall success of the practice.
To achieve this goal, Chris recommends developing scripts that provide ideas and handle objections. By providing these scripts and role-playing with staff, the practice can help increase their understanding of how to overcome customer objections and create a positive experience for patients.
Moreover, he suggests that front desk staff should ask patients where they heard about the business early in the conversation while the details are still fresh in their minds. This information can be used to track calls and conversion rates, which are essential for proper analytics. Even without marketing help, simply asking “How did you hear about us?” can be an effective way to gather this information.
Finally, Chris recommends using assumptive scheduling to encourage patients to book appointments. After answering questions, front desk staff should suggest an appointment time and be prepared to overcome any objections. By following these tips, dental practices can create a more positive patient experience and increase the success of their marketing efforts.
Other subjects we covered on the show:
The importance of tracking patient leads and conversion rates, and how it contributes to the success of a practice.
How essential is tracking team members’ performance?
How does monitoring call quality help ensure pleasant customer interactions?
The importance of making personal connections with patients, and establishing a playbook with detailed procedures.
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp24.
If you want to know more about Chris Pistorius, you may reach out to him at:
Come and listen to The No BS Dental Marketing Podcast, as Chris gets into the nitty-gritty of dental marketing with Dr. Heidi Smith from Heart of the City Dental, sets the record straight on dental marketing myths and drops some serious wisdom on how to make your dental practice thrive. Tune in now! Dr. Heidi Smith is a successful dentist and a partner at Heart of the City Dental. She completed her undergraduate studies and dental school at the University of Minnesota in 2003. Dr. Smith has been working at the same practice since she graduated and bought into the practice in 2007.
In 2010, she became a full partner with her colleague. Her experience has taught her that dentistry is a great job that offers a lot of flexibility as most professionals don’t work five days a week. However, she also emphasizes that it’s crucial to be driven and stay up-to-date with the latest trends and developments in the field since it has changed significantly in the past 20 years.
Dr. Smith believes that continuous learning and education are essential to succeed in this industry. She regrets not starting her experience at Spear Education earlier in her career, which has been a valuable resource for her. Currently, staffing is her biggest challenge, and she is trying to get creative with ads, spread the love, and keep her team happy. When hiring administrative staff, Dr. Smith looks for experience in dentistry, but also focuses on finding the right culture fit and personality.
According to Dr. Smith, the biggest myth about dentistry is that it’s painful and uncomfortable. With adequate anesthesia and advances in technology, this has become much less of an issue. Dr. Smith believes that the most important trait someone should have to work in this industry is kindness and understanding with a gentle disposition, which is essential for building relationships with patients and providing quality care.
Other subjects we covered on the show:
Dr. Smith reveals one of the most underrated tools that every dentist should have in their toolkit.
She also shared a pet peeve that grinds her gears in the dental industry. Can you guess what it is?
And last but not least, get ready for a surprise as Dr. Smith reveals what she would be if she wasn’t a dentist.
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp23.
If you want to know more about Dr, Heidi Smith, you may reach out to her at:
Get ready to upgrade your dental practice with the valuable insights of Verber Dental Group’s CFO, Mr. Brandon Rogers! This episode of The NO BS Dental Marketing Podcast is an opportunity you won’t want to miss. Tune in for some impressive financial tips and tricks that will take your practice to the next level. Get your notebook ready and buckle up for a ride filled with priceless financial advice!
Navigating the ever-changing financial landscape of the dental industry can be overwhelming for small-scale practices, but luckily, it doesn’t have to be complicated. Brandon recently offered his advice, suggesting that dentists look at their balance sheet and understand income, expenses, and how to deploy excess while maintaining a safety net.
In recent years, interest in dentistry has increased due to an aging population and the potential for consolidation as consumers have less access to dental benefits and coverage in private plans.
When handling finances, he recommends that dentists prioritize patient care over profit in order to create trust with patients and maintain each individual business’ brand identity.
Negotiation isn’t always about battling for the price — instead, it’s about finding the win-win scenario or “Nash equilibrium” so everyone is left content with their agreement.
Finally, when taking care of finances responsibly, dentists must keep others honest and act as fiduciaries who make decisions with the well-being of all parties in mind.
Other subjects we covered on the show:
We get to know more about Verber Dental Group specifically the services they provide, and what they do with the community.
Brandon discussed how they are trying to change the negative attitude toward DSOs.
He also shares his thought on the future of dentistry in the next 12 months to 24 months.
Lastly, he shares their growth plans involve expanding the footprint while still controlling product quality.
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp22.
If you want to know more about Brandon Rogers, you may reach out to him at:
On this NO BS Dental Marketing Podcast episode, we are delighted to welcome Dr. Bart Samuelson! This innovative dentist owns and operatesBlack Hills Area Dental in South Dakota, where his bold decision-making has generated impressive production figures and patient satisfaction ratings. Tune in as he reveals how taking actionable steps can improve a dental practice!
Dr. Samuelson is an excellent example of how far hard work, dedication, and sound advice can take you in life. After entering the dental field as a dental hygienist and graduating from dental school, he took out a million-dollar loan to purchase his practice and buildings.
He admits that initially, he was very fortunate to have found an experienced mentor who could point him in the right direction when setting up his own practice.
Dr. Samuelson recommends doing extensive research into similar practices 3-5 years prior to getting an idea of what potential finance figures could look like before taking the leap.
His most extensive advice for anyone wanting to build up their dental practice is always to treat patients with care; take the time to do things properly, and patients will recognize it, leading them to start coming back for more!
When hiring staff, he suggests getting to know them by inviting them out for lunch with existing team members so that any new additions can be evaluated on their personalities too.
Other subjects we covered on the show:
Dr. Samuelson shared the most challenging part of transitioning into the practice owner role.
He also mentioned that he follows a 90-day trial period when hiring new staff.
The biggest thing that excites him about dentistry in the next five years is the technology and being able to do something with less discomfort for patients.
Dr. Samuelson emphasizes the importance of hard work and dedication to succeed.
Lastly, Dr. Samuelson’s long-term goal is to find an associate to buy the practice within ten years of retirement.
Get ready to hear the incredible story of Dr. Sky Kurlbaum, who created a successful dental practice from the ground up! On this episode of No BS Dental Marketing Podcast with Chris Pistorius, you’ll get insider tips on establishing your dental practice and achieving success – without any fuss or unnecessary roadblocks. Tune in now for an inspiring talk that just can’t be missed!
Dr. Kurlbaum’s success working in dentistry can be credited to more than just his family having connections; the ability to handle business principles and the commitment to understanding himself were two crucial elements.
His knowledge of running a tomato farm alongside his family taught him valuable skills that would be useful in managing a private practice; he had an appreciation for corporate dentistry and the unique factors a private practice could offer, making him well-equipped to handle any challenge that may arise.
His advice for staying successful involves paying employees well so they will form long-term relationships and improving them with appropriate training.
A thorough understanding of these practices has helped Dr. Kurlbaum succeed as an entrepreneur in dentistry, allowing him to build equal respect for corporate dentistry and the value a private practice can provide.
Other subjects we covered on the show:
How could Dr. Kurlbaum jump into not just one but two practices almost immediately?
Drawing on the strengths of both corporate and private dentistry, Dr. Kurlbaum seeks to craft a model that allows for localized customization while maintaining the productivity expected from a larger-scale operation.
Wrapping up, Dr. Kurlbaum gave us an inspiring insight into what dental care might look like in years to come!
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp20.
If you want to know more about Dr. Sky Kurlbaum, you may reach out to him at:
"We started working with Kick Start in Q2 of this year, and the dramatic results we saw from their team left us floored. With the right strategy, our rankings improved instantly! Their professionalism, transparency, and ability to stay on brand has been refreshing. Additionally, the monthly reporting meeting is really insightful. The Dentistry Collective highly recommends Kick Start for all your digital marketing needs! Wonderful team!"
