by Chris Pistorius | Dec 21, 2022
Check out Episode 011 of The No BS Dental Marketing Podcast where Dr. Todd Engel offers his expert tips on Implant Dentistry and the measures that should be taken to achieve success. Learning from industry leaders like Dr. Todd Engel will certainly get you closer to being an implant dentistry powerhouse!
Implant dentistry is one of the most complex areas in dental medicine. It takes a great deal of practice and dedication to achieve mastery. Dr. Todd Engel knows that better than anyone, as he has dedicated his life to teaching others how to perfect their implant dentistry skills.
His course, Mentoring One: The World’s Best Intro Implant Course, is designed specifically for those who are looking to break into implant dentistry or further enhance their already-developed skillset.
The program leaves no stone unturned, offering an in-depth dive into implant dentistry from pre-planning to post-operative care. With this program, any student can build a successful implant dentistry practice utilizing Dr. Engel’s exclusive techniques and strategies!
Other subjects we covered on the show:
- We talked about Dr. Engel’s unique perspective as both a GP and an expert in the field of dental implants.
- The importance of managing patients well and building relationships with them.
- Dr. Engel also shared a curriculum he developed with four stages of learning, catering to different levels and speeds of learning.
- Lastly, Dr. Engel’s piece of advice and recommendations for dentists who want to add implant dentistry to their practice.
If you want to know more about Dr. Todd Engel, you may reach out to him at:
by Chris Pistorius | Dec 14, 2022
Tune into Episode 10 of The No BS Dental Marketing Podcast where I will show you how to set up your Google Places listing and also give some tips on making sure you’re getting the most out of it!
Setting up Google Business Places is a great way to start marketing your practice and connecting with new customers. The platform offers metrics that can show you insights about your customer base, including Google reviews and follower numbers.
If you want to get the most out of Google Business Places, it’s important to stay engaged and active on the platform. Keep your page updated with new photos, posts, and changes as necessary, but try not to post too often! Additionally, focus on responding promptly and respectfully to Google reviews from past clients.
Finally, if you find yourself struggling with Google Business Places or would like more advice on how to increase your reach, consider outsourcing content creation or hiring a marketing manager for extra guidance. With some strategic efforts, Google Business Places can drive more customers towards your business!
Other subjects we covered on the show:
- Reasons why it’s important to fill out Google Business Places correctly.
- The benefit of filling out the “Description” section on Google Business Places.
- Why is it important to fill out as much information as possible when setting up Google Business Places?
If you want to know more about Chris Pistorius, you may reach out to him at:
by Chris Pistorius | Dec 7, 2022
Welcome to episode 009 of The No BS Dental Marketing Podcast. Today, I want to talk about some no-nonsense tips and things you need to hear and understand to help successfully market your practice.
Tune in as I share some critical information, and cut through the BS and get straight to the point with information others may not be prepared to tell you regarding your practice.
Here’s just a taste of what we talked about today:
The Need to Market Your Practice
You wouldn’t even have a business if you didn’t have patients, so you’re doing at least the minimum marketing, but to grow, you really need to make marketing a top priority. A lot of dentists I know are providing their services to truly help people. It’s not about the money to them, and it’s not about the business’s success. It’s about wanting to help people have better oral health.
I respect that, but unfortunately, if you don’t market yourself, you’re not going to be able to help those people either, because they will never know you’re there.
What is Ostrich Marketing?
Ostrich marketing happens when they don’t want to hire somebody internally to help them with their marketing.
What usually happens is instead of trying to figure that kind of stuff out and grasping some of these marketing concepts, they do nothing. They just stick their heads in the sand, and hope.
This is not a good strategy. If this is describing you, it’s time to get your head out of the sand and jump on board. It’s going to be an awesome ride for you because even though we see a potential economy going a little bit sideways, now is the time to jump on board that marketing train.
Other Topics We Covered on the Show:
- What is the idea of a simple marketing concept?
- Why do we need to talk to our clients about things like reactivation campaigns?
- Things that happen in ostrich marketing.
- Lastly, building a strong foundation in marketing.
How To Stay Connected with Chris Pistorius
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With that… let’s go listen to the full episode…
by Chris Pistorius | Nov 30, 2022
Welcome to episode 008 of The No BS Dental Marketing Podcast. Today, we talk about tactics, tricks, and strategies my company has been using successfully for over 13 years in dental marketing.
Listen as I share remarkable information about patient reactivations and how to use this type of campaign correctly to increase your bottom line.
Here’s just a taste of what we talked about today:
What is the Difference Between an Active VS. an Inactive Patient?
This depends on who you ask because if you look at the ADA, they say an active patient is one who has received care from you within the last 12 months. I realize there are certain guidelines depending on how long it has been since a patient has been there in regard to record keeping, but in cases of marketing, that’s complete BS.
Twelve months is way too long to consider somebody an active patient. For marketing purposes, you must put yourself on the radar for any patient who hasn’t been there in at least six months, if not before that. For ADA and record keeping, that’s fine, but don’t wait around that long to try to get a new patient or a patient back in.
What is a Dental Patient Reactivation?
A dental patient reactivation occurs when somebody in your inactive patient database makes a hygiene appointment or comes to your office for treatment after a six-month period.
Other Topics We Covered on the Show:
- What needs to be done if the patient is not on a regularly scheduled six-month treatment plan?
- Top reasons why patients become inactive in the dental industry.
- Some tactics we use for patient reactivation.
- Lastly, what is a successful reactivation campaign?
How To Stay Connected with Chris Pistorius
Want to stay connected with Chris? Please check out his social profiles below.
With that… let’s go and listen to the full episode…
by Chris Pistorius | Nov 16, 2022
Welcome to episode 007 of The Dental Marketing Podcast. Today, I want to talk about a couple of absolutely critical things needed for a successful marketing campaign.
Dive in and learn the two winning steps in running a successful marketing campaign for your practice.
Here’s just a taste of what we talked about today:
Identifying Your Dream Patient
The “dream patient” process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that’s all they ever think about. We find that practices that obsess with their services have an increased chance of failure. This is because they’re not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can’t identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.
How to Identify Your Dream Patient?
One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.
If you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you’re a pediatric dentist, then you’re targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.
Other Topics We Covered on the Show:
- Why is it okay to have more than one dream patient.
- The importance of having a well-defined patient avatar.
- Role of SEO(Search Engine Optimization) in dental marketing.
- How to figure out your USP (Unique Selling Proposition).
How To Stay Connected with Chris Pistorius
Want to stay connected with Chris? Please check out their social profiles below.
With that… let’s go and listen to the full episode…
